Giles Edwards tells me what "proper marketing" really is. We also talk a bit of Spurs!

My guest today is Giles Edwards from Gasp in London! 

We cover a lot of ground and this might be the longest podcast episode in the history of the pod, but it is totally worth it because we cover so much territory like what is proper marketing, strategy before tactics, pricing, ads, brand, and a lot more. 

Visit Giles' website at www.gasp4.com and get one of the books that they've worked on like Delusions of Brandeur, Adele Writes an Ad, or How Brands Blow. 

Fill out the podcast and newsletter survey to help me deliver more and better value, guests, and ideas. It will take you two minutes and it will help me tremendously. 

Get over to my website: www.davewakeman.com and sign up for the newsletter that's FREE and filled with ideas, analysis, and action items to help your business recover. 

Hook up with my friends at www.bookingprotect.com to find out how refund protection can give your customers peace of mind and deliver new revenue for your business. Since lockdowns have eased and ended, we've seen customers taking up refund protection at a rate of between 30-70% a month...which is a huge jump from before the pandemic. So talk to the team at Booking Protect and find out how you can add refund protection to your offering. 

In this episode, we talk about NPS score. A few months back, I chatted with Patrick Ryan from Eventellect about NPS and customer research. We came together to create an NPS worksheet that you can get by emailing me at Dave@DaveWakeman.com

Hook up with my friends at Activity Stream. The Activate email marketing platform is a great tool to help you re-engage with your customers now. So hook up with Martin and the team to find out how you can use email to reconnect with your audience and get back to creating magical moments for your audience.