254: The Cost of Your Products does NOT Matter if You Do THIS

Have you ever had a potential customer struggle with the COST of your products? 

And then you begin worrying about asking people to buy because of the money they would need to spend, especially now that people are just starting to recover financially from the pandemic?

Here’s the main reason WHY you’re worried -- YOU are focused on the PRICE. 

The secret to getting customers does NOT rely on price. What really matters is the perceived VALUE. 

When your customer begin seeing your products as a solution to their problems instead of just a replaceable product, the price becomes completely irrelevant to their decision to purchase.

In this episode, I’ll share with you how you can create immense value in what you're offering so that the cost of your product becomes irrelevant to all of your prospective customers! 

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