Episode 5: Do You Know Your Ideal Client Avatar?

I want to talk to you about the power of getting razor-sharp clarity on your ideal client avatar.

A lot of coaches jump right in and start building their programs and offers without truly understanding what their prospective clients want or need.

However, it’s important that you take the opportunity to focus on your ideal client while you’re developing, creating, and selling your offers.

By doing so, each of your offers will solve a different problem for each of your clients.

To be clear, your ideal client doesn’t change for your varying programs.

That client will still have the same characteristics, the same exact demographics.

That being said, that ideal client could be in many different places in their life or in their business.

They’re looking at your offers and figuring out where your offer fits into their journey.

They may take different routes or different paths, but they’ll all need access to certain information to solve their problem.

Certain information that you can provide them.

Your ideal client determines what they need, and then you give them the tools to succeed wherever they happen to be on their journey.

Listen to the full episode here: https://bit.ly/3AyqspO 

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