Episode 47: Using Videos to Increase Client Conversions & Revenue for Private Practice (with Ernesto Segismundo)

Coming up with creative ways to market your private practice can be challenging, but today we're chatting with Ernesto Segismundo of FYLM IT: The Creative Group all about video marketing. Using videos to market your practice can help you expand your reach to new potential clients and solidify your brand.

Ernesto Segismundo is a licensed marriage and family therapist. Ernesto received his undergraduate degree in psychology from Biola University and received his Masters of Science degree in Clinical Psychology from Vanguard University. He has over 10 years of clinical counseling experience working in settings such as group homes, domestic violence shelters, churches, and outpatient programs. Ernesto treats marriage and family relationship problems. He also treats individuals suffering from depression, anxiety and addiction. Along with Ernesto's counseling experience, he has conducted various classes and seminars concerning relationships and mental health related topics such as parenting, substance abuse, maintaining healthy marriages, private practice social media and video marketing and managed care practices.

Episode Highlights

• Many online platforms offer easy to use video marketing services
  • Google is 50% more likely to showcase your website on the first page of search results if you have a video included on your homepage
  • Social media sites, such as Facebook, Instagram, and LinkedIn, offer video marketing through live streaming and posted content
• Video marketing is more than just a preview of your business
  • Utilizing videos for client or partner testimonials, training or promotional content, or even live streaming can benefit your practice by generating referrals
• You don't need to splurge to get started
  • Start by using a free platform, like YouTube or Zoom
  • There are countless free video editing softwares online
  • Facebook, Instagram, and LinkedIn all offer a free platform to post your content, and they also offer very affordable advertising rates as well

Links & Resources
GreenOak Accounting
Therapy For Your Money Podcast
FYLM IT - The Creative Group
Ernesto Segismundo Facebook Group