The ABM Stack That Wins with Kyle Lacy, SVP of Marketing at Seismic

“A very important part of demand gen is the alignment between marketing, product, sales, and customer service.” — Kyle Lacy

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Episode Timestamps:

*(2:00) - How Kyle got started in demand gen

*(2:55) - Kyle’s current role at Seismic as SVP of Marketing

*(3:53) - The Trust Tree

*(6:10) - Selling to sales teams

*(7:50) - What getting acquired is like and what changed from Lessonly to Seismic

 *(13:20) - Playbook - Kyle’s most uncuttable budget items

*(15:10) - Digging into SEO strategies Kyle uses

*(18:40) - The ABM stack that wins

*(22:50) - How Kyle views the company website

*(24:55) - Kyle’s favorite campaign

*(26:15) - A strategy or tactics Kyle is not trying again

*(28:55) - The Dust Up

*(31:30) - Quick Hits

 

Sponsor

Demand Gen Visionaries is brought to you by Qualified.com, the #1 Conversational Marketing platform for companies that use Salesforce and the secret weapon for Demand Gen pros. The world's leading enterprise brands trust Qualified to instantly meet with buyers, right on their website, and maximize sales pipeline. Visit Qualified.com to learn more.

 

Links

Connect with Kyle on LinkedIn

Follow Kyle on Twitter

Follow Ian on Twitter

Connect with Ian on LinkedIn

www.caspianstudios.com