Building an exclusive brand with Loki

In 4 months 3 friends with unique skills and connections came together to bring Loki, an Enhanced Seltzer to the market. Seeing the rise of hard seltzers and the rise of mind enhancing products, the trio came together to bring the first of its kind to the market. Owning a creative agency by day, Food Founder Harji Singh knows the power of a great brand. And that’s exactly what Loki has focused on from day one when it comes to introducing Loki to the market and growing it across the U.S. Hear how Loki has used the constraints the market has on an enhanced seltzer like theirs to double down on building exclusivity around the brand and introducing the product to people through word of mouth and events.

Today’s episode is brought to you by Food Brands That Sell. This transformational program helps you navigate the packaged food and beverage industry and build a brand you, retailers and consumers love. Hop on the waitlist for Food Brands That Sell here https://bit.ly/3ttYkBb

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