TikTok and Billboards: Public Schools Turn to Marketing For Help

Public schools in the Bay Area, and across the country, are hiring marketing firms to boost their enrollment numbers, which have declined and resulted in lost revenue in recent years. Marketing strategies have included TikTok accounts, Pandora ads, and other creative strategies. Chronicle education reporter Jill Tucker joins host Cecilia Lei to discuss how the education system became a competitive marketplace — one that is particularly challenging for public schools.

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