The life and times of the key demo

What matters when it comes to wrestling TV viewership? Brandon Thurston talks about the coveted key demo, total audience, and TV rights fees.

The number of wrestlers working 10 or more matches for major companies exploded in recent years. What does it mean for independent wrestling?

Plus: Stephanie McMahon talks about the gender pay gap, Florida takes the lead in COVID19 cases, NBCU launches Peacock with WWE content, a preview of the upcoming WWE Q2 earnings report, and more.

For articles and resources from the leading source for wrestling business analysis, visit wrestlenomics.com

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