Your podcast is unique. Just like every other podcast. Or just like every other podcast tries to be. The truth is figuring out your show’s unique point of view is hard. Asking these four questions can help.
My friend and community-building powerhouse Pam Slim uses these questions when workshopping with her business consulting customers. I find them to be excellent questions that podcasters can also use to help nail down what it is that makes their show special.
So here they are, with an example for each:
1. What is missing from the conversation?
Bryan Barletta realized no podcast about podcasting was covering podcast ad tech, so he started Sounds Profitable to do just that! And the niche is better for it.
2. Whose important perspective is not being shared?
Greg Jorgensen realized that shows about Thailand and Bangkok were all focused on travel and of limited value to the hundreds of thousands of expats who call Bangkok home. So he created The Bangkok Podcast to serve that audience.
3. What obvious truths are being ignored?
Someone needs to make a movie/TV podcast that exposes the crappy, B-grade moves and shows that Netflix foists upon us, often with incredible hype and possible algorithm manipulation to try to convince us the shows are worth watching. Shows that aren’t necessarily bad, but certainly are not good. I’ll follow that show.
4. What critical steps are not being covered?
The podcasts about podcasting space is dominated by how-to shows aimed at beginning podcasters. We need shows for the mid-level podcaster on the verge of turning pro and making their full-time living as a podcaster.
Digging deep into any of these questions will be a big help as you nail down your show's unique point of view. Ideally, you'll dig into all of them and come up with some interesting answers for each and every one.
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Boostagram Corner
Thanks to the anonymous person for the Paypal contribution. No links because… well, anonymous!
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Links:
• Getting more than 10K downloads per episode? Talk to https://gumball.fm/?utm_source=sponsorship&utm_medium=link&utm_campaign=podpont (Gumball.fm)!
• Pam Slim is super smart - https://pamelaslim.com/
• Bryan Barletta - http://twitter.com/bryanbarletta
• Sounds Profitable - https://soundsprofitable.com/
• Greg Jorgensen - http://twitter.com/bkkgreg
• The Bangkok Podcast - https://www.bangkokpodcast.com/
• Give value for value for the show! - https://podcastpontifications.com/value-4-value
• Now booking sponsorships for 2022! - https://podcastpontifications.com/sponsor
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A written-to-be-read article and a full transcript of the audio of this episode can be found at https://podcastpontifications.com/episode/4-questions-to-uncover-your-podcasts-unique-point-of-view.
Visit https://twitter.com/evoterra for more podcasting insights from Evo Terra as they come.
Return the value-for-value of the podcasting wisdom of this episode and more at https://PodcastPontifications.com/support
And if you need a professional in your podcasting corner, please visit https://Simpler.Media to see how Simpler Media Productions can help you reach your business objectives with podcasting.
Allie Press assists with the production and transcription of the show. Learn more about Allie at http://alliepress.net.
Podcast Pontifications four times a week to provide ideas and ask questions every working podcaster should be thinking about. Subscribe/follow today at https://PodcastPontifications.com.
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