Paul Everest - Do something f*cking awesome

Why do you get out of bed in the morning?

Paul Everest is one of the most influential minds in Action Sports who grew one of the most recognisable brands from a couple hundred bucks in the garage to a multi-million dollar behemoth.

He then rode the private and public rollercoaster that went along with the exponential growth of Unit Clothing which became so popular, so fast, that it simply couldn't keep up with its own success.

And now, Paul is back with his brand new project which has already got plenty of insiders very excited, the new brand in Action Sports, Thrila!

Having known this legend since my first ever FMX competition, I have seen how much he has supported the industry of FMX and 2-wheel action sports and can't wait to see what tricks he has up his sleeve with his new brand!

Always pushing the envelope, it was awesome to catch up with the man who created such viral campaigns such as the Fruit Loops Girl ad, and the Swine Flu 'age of panic' promotion which catapulted Unit into the stratosphere.

We also find out why the brand UNIT was even created (at least 50% of the reason). If you remember the Unit Skycraft custom FMX bike, there's a big reason!

Just for Riders Lounge Podcast listeners, Paul has a special promo code for anyone who wants to visit his new brand, Thrila.

https://www.thrila.com
Promo Code: LOUNGE

https://www.instagram.com/thrila_/
https://www.facebook.com/thrilaclothing
https://www.linkedin.com/in/paul-everest-08196111/

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Thank you to Rothaus Brewery from Germany for their unbelievable Tannenzaepfle Range of Beers and Alcohol-free beers for this show. If you want to find a Tannenzaepfle near you, here's some helpful links!

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