Trusting Your Instincts and Branding for Longevity with Gorjana and Jason Griffin Reidel

Episode 133: From marketing to modelling to managing to manufacturing, Gorjana and Jason Griffin Reidel’s entrepreneurial journey has been far from ordinary. The phrase “sink or swim” became their motto as they struggled to find employment and sunk their teeth into a jewelry business. They’ve never looked back as they continue to see every improvement as an opportunity to grow. They lead from their instincts, trust their intuition, and leave the predicting to the psychics. 

 

Gorjana was founded in Laguna Beach, California and offers the type of jewelry you’ll want to wear every day. They have retail stores all over the states and continue to grow. They also make it a top priority to give back to the community and lead from a place of authenticity. 

 

Today’s episode dives into: 

• The flaws in financial modelling 
• Tips for employee retention and creating a family style company culture 
• How to lead a business by trusting your instincts and intuition  

Thank you so much for being a part of our podcast community! Please be sure to rate, follow, review, and of course, post to your highlight reel. Follow your host Natalie on Instagram @nataliebarbu and @therealreelpodcast. Follow Gorjana on Instagram @gorjana and make sure to check out their website gorjana.com. 

 

Thank you to our sponsors for making this episode possible. Check out these deals just for you: 

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