Will this be the monumental change to drive up the wool price? I Richard Young, Primary Wool Co-Op

Many farmers across New Zealand fear the future sheep farming faces is the viability of the business model in the face of trees on hill country.

The merger of Primary Wool Co-Operative & Wools of New Zealand closes on the 4th of November and maybe the ticket to contracting the fragmented industry to provide more value behind the farm gate.

As this week's Change Maker, Sarah catches up with Richard Young, Chair of Primary Wool Co-Operative to discuss what the merger will mean for growers, where the strong wool price needs to be to be sustainable, and how the capitally constrained industry can emerge from the doldrums to capture the value of 'eco-consumerism'.

For more information on the merger, visit: https://primarywool.co.nz/wp-content/uploads/2021/10/Information-booklet.pdf

Thanks to our mates at Farmlands Co-Operative for partnering with Sarah's Country this season.