24) The Fascinating Psychology Behind Fashion and Consumption with Shakaila Forbes-Bell
Have you ever wondered what really drives consumption? What the motivations are — on a psychological level — that drive people to consume.
Can psychology help explain this rapid increase in consumption that we've seen in recent years and help us understand why it's so difficult to shift towards more conscious consumption habits?
And then on the flip side of that, how could we potentially use behavioral psychology to help us communicate about sustainable fashion in the most effective way possible?
These are big questions that I am definitely not qualified to answer but our guest is! I'm talking with Shakaila Forbes-Bell, a published Fashion Psychologist, writer, consultant, and owner of FashionisPsychology.com, a platform dedicated to making academic research into Fashion Psychology more accessible.
Shakaila is also going to explore:
FULL SHOW NOTES & TRANSCRIPT
https://www.consciouslifeandstyle.com/fashion-consumer-psychology/
WATCH THIS INTERVIEW ON YOUTUBE:
https://www.youtube.com/channel/UCIKaxSd78Hqa8XA6cQf8tvg
RELEVANT LINKS:
CONNECT WITH SHAKAILA & FASHION IS PSYCHOLOGY
CONNECT WITH CONSCIOUS STYLE:
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