E141 GUEST Thom King founder of Steviva Brands strips sugar and creates wellness

Part CEO, part personal development wonk, and part biohacker info geek, Thom King is a self-confessed serial entrepreneur. While his favorite book list contains many success-oriented and personal-development classics, the traditional definition of achieving success (e.g. make a lot of money) is not what inspires or motivates King. He follows more of a “you aren’t doing well unless you’re also doing some good” line of thinking. King’s company has been built around the simple principle of “do the right thing.”

In 1999, Thom’s personal passion for food and his concern over the explosion of metabolic disease led him to found Steviva Brands, now known as Icon Foods, with a mission to stem the tide of “diabesity” by providing consumers healthy alternatives to sugar. In recent years, his passion for food and optimal health have intersected with his embrace of a ketogenic (low carb, high fat) diet. Thom’s latest project is a line of ketogenic condiments intended to help more people successfully adopt a healthier lifestyle.

In this episode Michaela and Thom talk about the weakening of society through processed foods, and how to get unaddicted.

Visit Thom: http://www.Steviva.com; http://iconfoods.com/
http://www.Thomking.com; http://www.guygoneketo.com

Visit Michaela http://www.michaelarenee.com

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