57: Are You Building an Audience or Growing a Community? (And Why It Matters)

Have you ever felt discouraged about how slowly your audience is growing? Disheartened by the number of people who bought your last offer or product? It could be that you’re focusing on the wrong thing.

After more than 6 years in the online space, I’ve started to see why some people are so successful at growing their business or launching and others are not.

Here it is: people who are successful have focused on building a community, not just on growing an audience, and that community is willing to buy from them.

Today, I want to share with you what the difference is between these 2 mindsets and why it matters to you.

For the full show notes, visit estherlittlefield.com/57

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