Talking Tourism Episode 93 - Traditional Sales & Marketing Ain't Dead Yet with Melinda Anderson

Melinda Anderson has spent more than two decades working in the sales and marketing world, and is currently the Marketing Manager at Pennicott Wilderness Journeys. At this year's Tasmanian Tourism Conference, she brought a strong voice to a panel discussion asking, "Is Traditional Tourism Marketing & Sales Dead?" Her answer: emphatically no.

There's no doubt that sales and marketing of tourism and travel experiences has changed dramatically over the past few years, with the digital realm changing consumer preferences and behaviours. But, as Melinda argues, there's still a place for traditional S&M, as long as it aligns with your goals and delivers return on investment. 

In this episode of Talking Tourism, TICT's Emma Azon-Jacometti picks Melinda's brain for her advice on how to spend those often scarce marketing budgets, to get the most bang for your buck. Whether you're a multi-product business with a captive social media audience, or a small operator relying on word-of-mouth, you'll be sure to glean some pearls of wisdom from this chat.