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Climate Mayhem - Presented By The Daily Marketer

Climate Mayhem - Presented By The Daily Marketer

Business:Entrepreneurship

#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)

#57: Master of Charisma and WEEKDAYS CEO, Shauna Causey, on Hyper-growing a Micro-Schools Startup During Covid-19 (Part 1)

2021-11-02
Download Right click and do "save link as"

Shauna Causey is the founder and CEO of WEEKDAYS…the leading micro-schools marketplace with the largest network of teachers who meet 6-8 students in small learning programs in a neighborhood home or small classroom. 

The early days of the company go back to Madrona Venture Labs when Shauna, who was a Partner, couldn't find a daycare or preschool nearby with an opening, so she decided to solve her own problem

But before that, Shauna Causey won Business Journal's "40 under 40" award, and was honored as "Digital Media Leader of the Year" by PR News.

Shauna has a long history of being an executive, advisor, partner at landmark brands like Nordstrom, Comcast, and Google. Later, she got deeply involved in startups @ Decide (acquired by Ebay) & Startup Weekend. 

Over the course of 18 months, WEEKDAYS has grown to over 2,000 teachers in multiple major markets like Seattle, Denver, Los Angeles, & San Francisco, while developing programs across the rest of the country.

We dive deep into micro-schools…the challenges of building a skilled-worker marketplace, "accelerated growth" during COVID-19, the "childcare desert", maturing a marketplace and ensuring "quality" over quantity.

This episode is particularly valuable for anyone who wants to learn from an experienced marketer, launching a marketplace. specifically anyone who wants to learn the proven product & marketing details unfolding in a marketplace, "in the thick" of the early days.

Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review! You can also find show notes @ https://jakubkubicka.com/shauna 

view more

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#25: Every Marketer's Essential Guide to Facebook Ad Strategy
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#22: 3 Outsourcing and Automation Tactics You Should Do Daily
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#21: How to Leverage Facebook Ads For All It's Might (For All Skill Levels)
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#20: A Marketing Lesson From Donald Trump (And More)
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#19: 3 Creative, Content-Driven Ways Thought Leaders Build Followers
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#18: Entering The Westworld of Amazon Marketplace (And How To Become a Seller)
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#17: What Marketing Can Learn From The Direct To Consumer Retail Trend
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#16: Kickass Ways To Market Yourself (Without Breaking The Bank)
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#15: Never Get Complacent: Channel Testing Keeps You on Your Toes
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#14: That Sticky Icky: The Most Important Metric That Could Save Your Startup
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#13: The Only Marketing KPIs that Matter (For the Overwhelmed Founder)
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#12: Pixel Management in 5 Easy Minutes
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