301: What's the Difference Between A Thought Leader, Expert, and Influencer

This is a quick but important episode if you work in the personal branding space. In this solo episode, I break down the difference between a thought leader, expert, and influencer by loosely describing an X-Y axis graph. The left side is labeled “followers” and the bottom is labeled “expertise.”

 

Most people in the personal branding space are “experts” and rely solely on word-of-mouth advertising. By the end of this episode, you will know where you stand on the graph and what you need to do to make your way to the top right corner!

 

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If you like this podcast and are thinking of creating your own, consider talking to Danny Ozment. Find out more at emeraldcitypro.com