Your Digital Marketing Coach with Neal Schaffer
Business:Marketing
What Does a Successful B2B Digital Marketing Program Look Like? [Andrew Smith Interview]
Leapfrogging (pun intended as you will see shortly) off of my previous episode #234 speaking about the virtues of being a marketing generalist, here is a case in point: If you want to become a marketing leader, you need to have all of your digital marketing bases covered.
What bases need to be covered? And what does a comprehensive digital marketing program look like?
I am honored to have my friend and Digital First Mastermind Community Andrew Smith on as my guest today offering us an x-ray view of the digital marketing program that he is running as the Senior Marketing Manager for Leap, the leading all-in-one home improvement contractor sales software.
Leap sells to other businesses so the program being described is a B2B digital marketing program, a treat for you B2B marketers. But even if you are a B2C or nonprofit marketer, the lessons learned from Andrew's experience are 100% applicable to your situation.
Key Highlights
[00:57] Introduction of Podcast Guest, Andrew Smith
[03:55] Andrew's B2B Digital Marketing Background
[04:44] What is Leap And What Does It Do?
[07:27] Where To Begin Digital Marketing Strategy?
[10:14] Deciding on How Much to Invest In Each AR Activities
[13:32] Criteria To Look At When Deciding About Changes In Budget
[15:18] Targets Set For Marketing By The Management
[17:31] Verticals Based On Data
[24:44] Andrew's Advice For Marketers In Marketing Technology
[29:22] Upcoming Leap Features
[32:44] Connect with Andrew
Notable Quotes
Connect with Andrew Smith
More Info on Neal Schaffer and This Podcast:
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