Mark Parkman on the unstoppable growth of the Olympic Channel

The Olympic Channel's general manager Mark Parkman joins SportsPro managing director Nick Meacham to talk about the rapid rise of the streaming service.

In a wide-ranging conversation, discussion covers the first five years of the International Olympic Committee's (IOC) in-house channel, from starting with a staff of zero to working with Hollywood producers on long form content.

The channel started with a US$600 million budget but managed to break even within its first four years. After the platform created a lot of buzz during a successful Tokyo 2020, Parkman describes the challenge of managing as one of the most extensive archives in the world.