Pastoring in the Digital Parish
Religion & Spirituality:Christianity
Building relationships through branding with Mike Kim
Mike Kim discusses branding and relationships on Pastoring in the Digital Parish. Mike offers an important way of refocusing how we think about marketing and branding, making them a lot more palatable for those of us wary of business-ifying faith. Mike says that “marketing isn’t about a sale, it’s about beginning a relationship.”
Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He’s the author of You Are the Brand, a book that is super-relevant to the future of the pastorate, especially as it relates to digital ministry.
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