30. Part 2: Where Did All The Good Talent Go? - Recruiting Roundtable with the BTA Coaches

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Last week was the first part of our Contractor Roundtable on the topic, “Where Did All The Good Talent Go?”

In that first episode we reverse engineered the 7 patterns that top Employer Brands seemed to share. An Employer Brand, in case you are wondering, is a contracting business that attracts the best talent in the industry, regardless of what is going on economically.

If you haven’t listened to that episode yet, I suggest you add it to your playlist.

This week we broke down 6 quick actions that any contractor could implement that makes them more attractive to potential applicants.

In this episode we cover:

• The imagery and messaging to use on your job ads and landing page that attracts top talent
• How to leverage your Instagram account to peak the interest of potential applicants
• An easy way to add fun into your team culture so you can showcase it to the world
• The way to add style to your team that gets them and prospects excited
• An ‘outside the box’ referral program that you won’t find in most contracting businesses
• What’s at stake in the next decade if you don’t implement some of these things

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