Ep 76: Hillary Weiss on Finding, Visualizing, and Showcasing the Thing That Makes You Special in the World

What’s holding you back from putting yourself out there, whether in articles, on social media, in videos, or just sending emails to your list?

If you’re waiting to be good enough, spoiler alert: you’re never going to be good enough until you start doing it. 

Yes, you'll probably feel embarrassed by your earlier efforts and outputs. I feel the same way! But this is an unavoidable part of the journey on the way to mastery and finding that thing that makes us unique.

To chat about developing your unique voice and putting yourself out there online, among other things, I’m talking to Hillary Weiss.

Hillary Weiss is a creative director, positioning coach, and founder of Statement Piece Studio. She’s also the co-host of the cult-favorite Youtube marketing talk show Hillary and Margo Yell at Websites (#HAMYAW), and has had her work featured on Business Insider, The Next Web, The Observer, and more.

Since 2011, she’s helped thousands of brands all over the world get seen and heard (and make serious cash) through her one on one client work, writing, coaching, and videos. Nowadays, she’s on a mission to help more small businesses define their “statement piece”, a.k.a. the bold point of view that makes them radically relevant to their perfect people.

Tune into this episode to hear:

• How Hillary built her copywriting experience into brand and positioning coaching, and why you need a position before you have copy
• How being able to notice and explain your unique process helps you develop mastery and differentiate yourself in the market
• Why content marketing is like insurance for your business
• How to develop visual language that supports your brand

Learn more about Hillary:

• Statement Piece Studio
• Instagram: @hcweiss
• Twitter: @hcweiss
• Hillary and Margo Yell at Websites
• Free Statement Piece Framework

Learn more about Pia: 

• No BS Agency Owners Free Facebook Group
• The Show Your Business Who's Boss Crash Course 
• Start reading the first chapter of my book
• Piasilva.com