Turning your fitness app into a marketing automation machine with OOMPH Fitness

Today we're talking to Mike Durst, co-founder and CEO of OOMPH Fitness — an on-demand kickboxing workout app. Mike shares his experience in the fitness space and discusses the challenges of marketing a subscription-based SaaS product. With all of the technical challenges comes the added benefit of collecting loads of user data that be leveraged to create hyper-personalized marketing outputs. Mike will walk us through some creative ways that he is leveraging app data to nurture the customer journey. We also discuss the opportunity of New Year's Resolutions in the health and wellness space. 

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