Why being vegan-friendly can grow your business

To celebrate her 3 year 'veganniversary', Lex breaks down why your business is missing out on easy money if you don't have vegan or plant-based options – either on the menu or part of your product line. We dive into the difference between vegan & cruelty free, and the stats that show Australia has the 3rd largest vegan consumer group in the world!

Sources:

Cummings, Morstorf & Zhong 2014, Alzheimer’s Research & Therapy, vol. 6.

Plant-Based is Booming! “Now What?” for Brands: https://www.spins.com/resources-webinar-plant-based-is-booming-brands/

The dos and don’ts of marketing plant-based foods: https://www.foodbusinessnews.net/articles/13280-the-dos-and-donts-of-marketing-plant-based-foods

14 Rock-Solid Digital Advertising Tips For Vegan Brands https://www.bizadmark.com/digital-advertising-vegan-industry

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