How to Grow a Top 10 Podcast + Impatience with Action, Patience with Results [Sam Parr, Shaan Puri]

Listen to MFM (1hr in https://www.youtube.com/watch?v=MBIgYNAI9Fk)

how to grow podcasts

• big guest
• "how to" episode
• buy ads on niche audience - eg podcast junkie types - castbox, overcast
• be consistent and at least ok
• treat side hustle like a job -> grind at it
• maintain and improve an existing winner instead of constantly jumping around "there are no silver bullets, only lead bullets"
• impatience with action, patience with results

Transcript

uh in 3-1 so what was that march march 
we did 338 
000 downloads in april we did 436 000 
downloads so 
uh that's a 30 game about in may 
it's tracking towards around 520 000 
which is another 
20 20 increase i think we can keep going 
and i want to tell you what i think is 
is causing all this 
the first is 
the biology episode so guests 
typically we have found don't work that 
well but a really 
big name guest or someone that has a 
cult following 
like a tie or biology um that works 
who's ty lopez oh tai lopez okay gotcha 
uh when we did that one because he's 
like cult following 
and a cult unfollowing he's got both 
yeah 
yeah so that that worked so the 
biology's episode is probably gonna be 
the most listened 
one ever um so that worked out 
how much more is it than the usual is 
like 20 more 50 
more than a typical episode it got to 30 
000 
like in the first week typically our 
episodes get to 30 000 over like 
two months gotcha okay so it it did that 
in like a week or whenever it was when 
did it get released a week 
days five days wednesday i talked to him 
on the phone and he said yeah 
a good episode i shared it so hopefully 
that helps 
and then uh he's down to share more but 
we only tweeted out i think one clip 
from it so he's down to share more clips 
and he liked the 
animation he was like oh like looks like 
production value's going up 
i was like sweet yes it is yeah uh 
so that worked out well and then do you 
want to announce what's working really 
well is how to's 
so any time a title is called how to 
build a paid community 
how to build paid events how to whatever 
we've done 
those rank the highest no matter what or 
not no matter what but more often than 
not so like in our top 10 most 
downloaded stuff 
it's either an interview with a huge a 
well-known person 
um which like an andrew would be a 
well-known person or a how-to 
blank so we have to do some more almost 
like 
they don't care about us and our great 
ideas they care about themselves 
learning something and being able to do 
something they want to do 
i think that's exactly what it is and 
then it's ourselves peppered in there we 
are the spice but 
the meat is the how-to right and then 
finally i got a last update um we're 
running some ads on 
do you know this thing called the 
billionaire investors podcast 
what's it called it's like a famous 
thing is it we study billionaires is it 
that one yeah i love that podcast if 
you're looking to do it 
yeah so we're running an ad on their net 
on their network on that podcast i think 
uh we bought it last week i think it's 
gonna go live this week 
then so there's two types of podcast 
advertising that i'm learning about the 
one 
is what we do is people advertise now 
hubspot advertises on our podcast 
and people go to hubspot.com mfm 
whatever 
the other one is podcast platform so 
like overcast have you heard of 
overcast yeah like these clients these 
apps you can use to listen to podcasts 
yes and on those clients those uh users 
click subscribe 
and the strategy that i'm doing is what 
we're doing is we are going towards 
niche ones because those niche ones 
typically have a far loyal following 
and you could get low cost per click to 
download and subscribe 
and it makes sense because those people 
if you are 
you got to be a real podcast junkie to 
go get like a new podcast app because it 
has these extra five features about 
podcasts so it's actually a really good 
audience 
that's probably really cheap because 
nobody else really goes for them so i i 
like the strategy a lot 
and they're like they're techie they're 
like tech they're early doctors 
yeah and so we're running ads currently 
on cast box 
i've never even heard of them but it 
looks cool and then overcast and so 
those are some of the updates uh it's 
going well okay what about the 
so the ad on the we study billionaires 
podcast what is it because i'm always 
like 
if i'm listening to a podcast what's 
actually going to make me 
go subscribe one is a guy comes on or a 
girl comes on and they're a guest 
like this happened with elaine elaine 
came on our podcast she did ideas 
and she said it was like i don't know 
one of her biggest uh her newsletter got 
like a huge spike in subscribers like 
her next email send was 
welcome all my new subscribers this is 
amazing and she said she got you know 
thousands of new subscribers from her 
appearance on the pod which is great 
and so that one makes sense because if i 
go and guest on somebody's podcast 
you listen to it for 45 minutes or an 
hour because that's your favorite 
podcast or that's what you listen to 
regularly 
and you might be like oh that guess was 
cool they said they have a pod i'll go 
check it out 
i like that method and i'm i've said it 
i got to do this i still have to go do 
it which is 
i want to go guest on as many podcasts 
as i can that would be part my 
contribution to this growth strategy 
but this ad is a little bit different 
it's just like a 30 second 
sound clip what are we saying in that 30 
second sound clip that's going to make 
somebody want to subscribe 
unfortunately it's not a clip i think 
it's going to be stig the main guy 
reading but frankly i don't know we just 
closed the deal on friday 
okay fair enough uh so i have to figure 
it out but 
we have our guys so we we got this team 
uh henry and dylan 
they're making like a height like a 
sizzle reel right um and we might be 
able to use that 
but i don't know but i agree with you 
like in theory i agree with you i just 
don't know what's 
what's available at the moment and we're 
doing some other stuff to make it easier 
to follow 
so i'm emailing i've grown my email list 
and this year 
from zero to twenty six thousand 
subscribers now 
and at twenty six thousand i just sent 
it out the first time last week 
so just uh it's uh just seanpuri.com so 
if ...