291 - How Writers Can Transform Industries - Jay’s Address to the American Writers Industry Summit

There’s a simple way that businesses can stand out from the rest, and that’s good copy. In this episode, Jay shares how copywriters can stand out from the rest when pitching companies and how a good copywriter can take a company to new heights.

Jay shares his methods on how to nail a pitch, why you should vary your skillset, and how to research multiple industries to improve your knowledge base and skillset.

If you’re a business owner, this episode will help you pick the right copywriter, and if you’re a copywriter, this episode will show you how to deliver the most impactful copy to your clients.

Timestamps:

•0:00 – Introduction
•0:20 – Jay’s advice to business owners to help them thrive
•6:15 – How you can ace a pitch and stand out from the crowd
•8:55 – Varying your skillset: How semantics landed a $50M deal with Mazda
•11:10 – Asking the right questions: Be interested to be interesting
•16:00 – The amazon.com school of business
•19:00 – Researching the industry you’re working with using Amazon
•22:10 – How to develop an advantage
•23:15 – Unlocking your inner greatness: Being a personal hedge fund