E78 - Building India's Fastest Growing FinTech Company w/Rupeek's Sumit Maniyar

In this Episode, I (@Jivraj Singh Sachar) speak with Sumit Maniyar, Founder & CEO of Rupeek.

Rupeek is India’s Fastest Growing FinTech Company, disrupting the category of asset backed lending having started with gold and already gaining a large market share in the industry. Sumit questioned the way we look at Gold as an asset class in the country and started building with first-principles in 2015. Fast-track to present day, Rupeek has redefined the way Indians look at Gold and has built an organisation that manifests excellence in all verticals be it - technology, operations, supply-chain, consumer trust or product offerings.

To decode how they got here, I discuss with him the following:

1. (2:22) : Identifying Unique Problems to Solve For

2. (04:10) : Creating a Category with Asset Backed Lending

3. (08:22) : Decoding the Black-Box of Consumer Insights at the Start v/s at Scale

4. (11:19) : Building on top of Customer Insights ~ Cracking the Code of Operational Brilliance

5. (15:21) : Building the Ecosystem along with building the Product

6. (18:18) : Shaping Culture as the Company Grows ~ Building the Operating system of the organisation!

7. (22:29) : Being deliberate about scaling culture as a Leader

8. (25:07) : Focus on Brand Positioning and Building Trust with the Consumer

9. (28:41) : Curating the balance of Process v/s Innovation at a high-growth Company

10. (32:00) : Controllables v/s Uncontrollables

11. (34:09) : Dealing with Challenges as a Founder

12. (36:05) : The acceptance of vulnerability of a Founder

13. (37:53) : Scaling as a Founder and keeping up with the Company Speed

14. (40:45) : Priority cycle as the company grows

15. (44:15) : The eventual motivation to build a company!

Hope you liked the 78th Episode of the Indian Silicon Valley Podcast - Building India's Fastest Growing FinTech Company!

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