99. Strategy Does Not Have to Come at the Expense of Action

For a food and beverage business, it can be a big benefit to choose to go slow to go fast. While that may sound counterintuitive, taking a little time to plan can increase efficiency and help you accelerate more rapidly because you’ve got the clarity and confidence to know what to do next.

Today on episode 99 of the Real Food Brands Marketing Podcast, host and Food Brand Strategist Katie Mleziva explains why starting with strategy can help your tactics come together.

In This Episode:

• The 3 main benefits of taking time to set your North Star (aka brand strategy)
• Past Real Food Brands episodes to help you shape your brand strategy.
• How brand strategy can help provide clarity on unanswered questions related to your consumers, competitors, and your company’s unique brand story.
• How to align the front and back end of your business to build a cohesive brand.
• Why having a strategy and a plan brings confidence to food business owners.
• Resources to help you develop your brand strategy.
• What we’re planning for our 100th episode (hint: there will be giveaways!)

Resources:

• Brand Strategy Streamlined Course Details
• Ep #64: [Brand Strategy Series] Setting Your Food Business Apart Step 1: The Competitive Snapshot
• Ep #65: [Brand Strategy Series] Setting Your Food Business Apart Step 2: Identifying Your Ideal Consumer
• Ep #66: [Brand Strategy Series] Setting Your Food Business Apart Step 3: Company Strategy
• Download Your Free Brand Strategy Checkup
• Book a 60-minute 1-on-1 Brand Strategy session with Katie
• Connect with Katie on Instagram