Modernizing the mom and pop shop with Never Summer

In this episode, we're talking to Mary Lenefsky, Assistant Marketing Director at Never Summer snowboards. Never Summer has been around for over 30 years, producing high-quality, made in the USA snowboards. The product has withstood the test of time, but bringing the business into the 21st century poses a new set of challenges. Mary talks us through the delicate art of implementing new technology and modernizing age-old processes. By doing your research and finding the right tools to help manage the more complicated functions, you too can scale your family business by leveraging marketing technology.

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