Before you start writing

In today’s episode, I share what you need to think about before you get stuck into any piece of content. I unpack the three key things to consider: purpose, audience and platform and share a practical example of what this looks like. 

This is a strategy that will help you write in a more focused and deliberate way, whether that’s for your own business or in your day-to-day work life. Your content is also much more likely to resonate with your desired audience.

Happy writing!

Resources:

• Free content repurposing mini-course for strategies to make your content work smarter, not harder: emmamcmillancopy.com/content-repurposing-made-easy/
• Blog: emmamcmillancopy.com/copywriting-blog/

How you can connect with Emma:

• Website: emmamcmillancopy.com
• Instagram: @emmamcmillancopy
• Facebook: facebook.com/emmamcmillancopywriter
• LinkedIn: linkedin.com/in/emma-mcmillan-copywriter

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging. 

This podcast is produced by Emma McMillan & Sarah Harney.

I acknowledge the Traditional Owners of the land on which I record this podcast, the Wurundjeri people of the Kulin nations and honour their deep language and storytelling traditions. I pay my respect to Elders past, present and emerging.