The process of picking a niche can be extremely stressful. But I've found that most of that stress and frustration is the result of bad advice.
In fact, most of what I read and hear on the topic of picking a niche is misguided. It treats the issue as a simple, one-dimensional decision. But in reality, this is a complex, multi-faceted topic that requires you to think about your business at a deeper level.
At the same time, it requires you to take action, even before you feel 100 percent comfo...
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