#92: How I Went From A Personal Training Side Hustle To Building A Multiple 6 Figure Online Business! (My Story)

This is a press record and talk podcast about my journey in business from 2011-2021. 

 

It goes through my failures, my successes and how both were equally as important as each other on my journey.

 

“If you’re going through hell, keep going” – Winston Churchill 

 

 

• I qualified in 2011 and made three separate attempts to get my business up and running. 
• Renting a gym and seeing ‘0’ in my bank account for the first time
• How I spent 2014/2015 in the gym trading time for money (and used competing as leverage to build more awareness)
• Reading Crush It and starting social media in 2014
• 2016 was my first 6 figure year
• The next logical step - scaling up my business model with the BKF online program (then my top 50 program)
• I niched the GAA Lean Body market and ran a major ad campaign on Facebook to move up another level
• Transitioning into other markets with courses and programs to serve my current audience
• The reason I started the podcast and how I used it to grow my brand and leveraged that to speak (corporate and then my own seminars)
• Getting rejected by 14 publishers for The Fitness Mindset and the route I took after

 

• Writing my first book as a pre-qualification for my program
• Hiring more people (full time and freelancers) to continue to scale up and get my time back to focus on my IGT’s. (income generating tasks)
• How you can do it - niche, test things, bud a brand, be consistent and patient but pivot when things aren’t working

 

Online Business Courses: 

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