154: Omnichannel Marketing in a Nutshell

Do you know the difference between traditional marketing, ecommerce, multichannel marketing and omnichannel marketing? Omnichannel marketing is not simply a buzzword for multichannel marketing. Omnichannel marketing requires that the multiple marketing channels are working together to create and deliver an amazing, seamless user experience. Did you know that according to Google, 25% of shoppers start on a PC but eventually move to a mobile device.  Shoppers are no longer using one channel to r...