Making Strategic Decisions To Grow Your Agency with Rachel DiMartino

“I realized that I didn’t want to be the only person in my business. I recognized that I wanted my company to be bigger than me.”

- Rachel DiMartino

Solopreneurship can only take you so far. So, how do you build out your unique talent into a successful and profitable agency?

Rachel DiMartino is the founder of Geek Unicorn, a women-led company that helps other female entrepreneurs create more impact and show up more professionally online. 

In this episode, you’ll learn how Rachel grew her brand from a one-woman shop into a thriving agency that creates real, lasting transformations for their clients — from adopting an inclusive, equity-promoting hiring strategy to overcoming mindset issues!

I absolutely loved talking to Rachel about the strategies she used to scale her business and earn the loyalty of her audience. Tune in now for her fabulously geeky insights! 

In‌ ‌this‌ ‌episode of the Road to Seven podcast,‌ ‌you’ll discover:‌ ‌

• How Rachel leveraged online entrepreneurs’ groups and became their go-to web consultant
• The mindset challenges that Rachel faced when moving into an agency model
• What sets Rachel’s hiring strategy apart — and why it’s so important

About Rachel DiMartino: Rachel DiMartino is the founder of Geek Unicorn, a women-led company in Canada on a mission to make other women-led businesses stand out online like a Unicorn in a field of horses by upleveling their brand, website, and online presence. When she's not creating magic for other women, you can find Rachel digging for fossils on the beach, chowing down on the best burgers for her burger blog, or snuggled up rewatching her favorite Star Trek episodes.

Highlights:‌ ‌

01:01  Intro

01:59  Meet Rachel DiMartino

03:53  Why Geek Unicorn?

06:03  Rachel’s journey

08:18  The first client

09:07  Leveraging groups

10:56  The first hire

12:39  Why start Geek Unicorn?

14:11  Bro culture & inequity gaps

16:22  Biggest challenges

19:26  Mindset

21:18  Laundry story

22:57  What she wishes she knew

26:16  What’s next?

Links:‌ ‌

Rachel DiMartino

https://geekunicorn.com

Instagram: https://www.instagram.com/geek__unicorn

To work with me and make your next power move, visit:

https://shelaghcummins.com

Stay Connected

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