Most of our valued commodities, including coffee, are produced by people in some of the poorest conditions in the world.
Albert Tucker’s career has been dedicated to working to create equal partnerships with producer cooperatives and community leaders to change the way trade is done.
Albert was instrumental in pushing for farmers to take leadership roles at Fairtrade and Cafédirect and he tells us how this brought their entrepreneurial expertise and origin knowledge to great advantage, something he strongly advocates for all businesses.
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