The Right Product Ideation and Development Path for Entrepreneurs with Kevin Mako

Kevin Mako is the Founder and President of MAKO Design + Invent, a product design firm that takes physical products from the idea stage all the way to store shelves. Kevin is also the host of The Product Startup Podcast, which is the number one podcast of the hardware product development industry. Kevin is an international keynote speaker, the Founder of The Generation Fund, a registered charity for Canada’s top high school students, and a Mentor for Ryerson Innovation.

In this episode…

The process of innovation has been evolving over the years, mostly driven by advancements in technology. Better research and development, stronger and faster communication, and support from accelerators have skyrocketed product ideation and development. Technology has also made it easier to crowdfund using a prototype, get a product tested, and receive feedback from customers.

This means that it’s easier for entrepreneurs to iterate or improve their products. However, when starting a business, it is very important that an entrepreneur knows and understands the end goal. You can’t focus solely on product development: you also have to consider the strategies you’ll use to protect the product and sell to your target customers. According to Kevin Mako, this is how you create a valuable business.

In this episode of the Innovations and Breakthroughs Podcast, Rich Goldstein interviews Kevin Mako, the Founder and President of MAKO Design + Invent, about the process of coming up with a concept, developing the idea, and selling your product. Kevin also shares his tips for selling a product and explains how technology has made it easier to create a prototype, develop the actual product, and get investor funding. Stay tuned.