TPM Episode 258: Paul "LP" Crandell: Event and Marketing Visionary, Red Bull, GoPro

Paul Crandall is more connected to radical people than anyone I’ve had on the podcast.  LP, as he’s known, has done everything when it comes to events.  He started as the banner guy, complete with all the zip ties and in just a couple years, he became the puppet master, complete with all the Red Bull budgets.  After a decade of creating and executing the most important events in the world, it was onto the GoPro rocket ship, where he experienced the pain of going public, cashed out and is now all about kindness.

Paul Crandall Show Notes:

3:30:  How he became LP, being tall and volleyball.

10:00:  Tahoe, Shane McConkey, Bikes, and selling art

18:00:  Stanley:  Get 30% off site wide with the code drinkfast

Peter Glenn Ski and Sports:  Over 60 years of getting you out there

10 Barrel Brewery:  Buy their beers, they support action sports more than anyone

20:30:  Making Red Bull hire him, building Red Bull in the US, and illegal in Canada

30:00:  Creating Rampage with Bender and crew, NYC Events, and being final approval the US and buying a Bentley  as a gift.

40:00:  Dragon:  Get new goggles and really see the mountain use the code Powell15 to save 15%

Alpine Vans:  Upgrade your adventure, Upgrade your life

Elan Skis:  Over 75 years of innovation that makes you better

42:30:  Red Bull, athlete risk, why leave, Q and selling planes

59:30:  GoPro, marketing strategy, going public, stock roller coaster, and Kind Humans

62:00:  Inappropriate Questions with Uncle E