When you consider the hourly-rate of everyone in the room, meetings can be shockingly expensive. And, if it's a sales meeting, both actual and opportunity costs are on the line. Which is why we practice our sales pitches and offer up a sacrifice to the Demo Gods. But sometimes, that's not enough. On today's show, Tim and Adam share their sad tales of sales fails; and illustrate why it's so important to go into any meeting with a rock-solid plan-of-attack.
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With audio editing and engineering by ZCross Media.
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