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企业故事汇|战略、组织与领导力
Business:Management
追赶亚马逊:沃尔玛的全渠道战略(二)
音频文字发布在公众号“北京读天下”,《价值创造与商业模式》在公众号微店有优惠。反馈与服务微信号:yinmingshu002。
沃尔玛的大卖场模式与电商业务很难协同,眼看落后于亚马逊的距离越来越远,沃尔玛不得不挺而走险。2016年,沃尔玛出资33亿美元收购了一家名为Jet.com的电商和它的整支管理团队。
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