Avlesh Singh on building WebEngage, a 100 cr revenue company and being resilient in the last 10 years

# 5M+ Shopping Moments Personalized

#400M+ Monthly Active Users Engaged

#30B+ Messages Sent Monthly

#$10B+ Additional Revenue Delivered

These are some of the metrics driven by WebEngage, which caters to 400+ global brands as a robust customer data platform, personalization engine, omnichannel campaign manager, and an analytics engine. 

In today’s episode we have Avlesh Singh, WebEngage’s, CEO & Co-founder, sharing insights on how they’ve built a seamless full-stack Retention OS.

During the episode, Avlesh talks about how companies can reach out to their own users, reducing churn and increasing retention, instead of reaching out to third-party ad platforms, and much more.

Notes - 

01:45 - Intro to Webengage

05:06 - “Marketing will only put a certain amount of value to the software, only if we are able to bring more users back to the platform.”

13:20 - Current scale in terms of revenue & customers

36:51 - Learnings from his experience as a founder

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