Download - What to Consider When Choosing U-Pick Crops

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ATTRA - Voices from the Field

Education

What to Consider When Choosing U-Pick Crops

2021-06-16

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In this episode of Voices from the Field, National Center for Appropriate Technology Sustainable Agriculture Specialist Martin Guerena speaks with Robert Ramming to learn more about Robert's U-pick operation near Woodland, California. Robert's Pacific Star Gardens raises apricots, berries, melons, tomatoes, and eggs. It sells from a roadside stand and U-pick fields.

Robert explains his crop choices for U-pick and why blackberries are great, and vegetables are not-so-good. He and Martin dive into pricing, insurance, choosing a location, and the importance of building customer loyalty. Plus, Robert discusses the effect the COVID-19 pandemic had on folks' attitude toward their food.

Related ATTRA Resources:
Tips for Selling with: Agrotourism and 'Pick Your Own'
Tips for Selling at: Roadside Stands
Fruits

Other Resources
Pacific Star Gardens
How to Make $100,000 Farming 25 Acres

Contact Martin Guerena directly via email at marting@ncat.org and Margo Hale at margoh@ncat.org.

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Please call ATTRA with any and all of your sustainable agriculture questions at 800-346-9140 or e-mail us at askanag@ncat.org. Our two dozen specialists can help you with a vast array of topics, everything from farm planning to pest management, from produce to livestock, and soils to aquaculture.

You can get in touch with NCAT/ATTRA specialists and find our other extensive, and free, sustainable-agriculture publications, webinars, videos, and other resources at NCAT/ATTRA's website.

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