#76: How do you build a marketplace startup from SCRATCH? Rover Co-founder, Bestselling Author, and TED Speaker, Greg Gottesman, Gives the Formula (Part 2)

Greg Gottesman is the co-founder and managing director of Pioneer Square Labs, former managing director at Madrona Venture Group, and is a co-founder of Rover (ROVR), the biggest pet sitting marketplace in the nation.

Greg has spent his entire life authoring his journey. At 22 he published a book that became the survival manifesto for the 1980's college student (7 editions), at 24 he became a lawyer which he soon left so he could start working in business, and has been n investor in venture capital ever since.

Greg has plenty of noteworthy accomplishments too long for this intro, including a TED talk, getting both an MBA & JD from Harvard, and his cousin being Fred Savage (for reals)

This conversation was remarkable; Greg is super generous & a well of knowledge of not only marketplaces, but startups in general. Also, a gifted storyteller.

We dive deep into…what spurred Greg's entrepreneurial journey, the genesis of Pioneer Square Labs, how to build a marketplace startup from scratch & what makes it tricky, obsessing over marketplace dynamics, the 80/20 rule for marketing funnels, killing great ideas, and "starting with 1" (and what that means).

This episode is particularly valuable for digital marketplace founders, COOs, and CEOs. Greg has both founded AND funded several marketplaces, so he's able to share deep specifics on key principles & secrets.

Please enjoy! You can like & subscribe if you like to, but ultimately we'd PREFER to hear your thoughts: so tell us what you think of the episode & leave a review. You can also find show notes @ https://jakubkubicka.com/greg-part-2