Retirement Inside Out with Tom Lamendola
Business:Investing
Ep 48: Season 2 - Marketing Plans and Business Strategies
Do you have an events calendar? People want to hear from you and know when they can get information from you. An event is a really simple way to get your information out there. We’ll also go over the strategies we’ll focus on this season: keeping it simple, segmentation, setting expectations, measuring data, client appreciation, and SEO strategy.
Key Points:
0:46 – Welcome to our 2nd season
2:39 – Is it ever too late to create a business plan?
5:23 – Having an events calendar
6:54 – FIG events and what to expect
10:16 – Tactics and our future guests
11:11 – Keeping it simple
12:38 – Segmentation
13:58 – Set proper expectations
14:44 – Tracking and measuring your data
15:19 – Client appreciation events
16:06 – SEO strategy
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