How Twitter is Making its Mark on the Sports Industry | Interview with Head of US Sports Partnerships at Twitter, TJ Adeshola

On this episode of #ThePlaybook, TJ Adeshola, Head of US Sports Partnerships at Twitter, sits down to discuss: [2:05] - The “three things” that have helped him to find success in social media and sports business [5:03] - How leagues like the NBA are trying to innovate and democratize their game  [5:55] - His favorite part of new partnerships and what it takes to surprise sports fans [15:08] - Why he wholeheartedly believes that sports are “bigger than the box score”  Tweet me your takeaway from today’s episode @davidmeltzer  Email Me! david@dmeltzer.com Sign up for my Free Weekly Training https://free.dmeltzer.com/friday-training-1 Text Me! (949) 298-2905 Learn more about your ad choices. Visit podcastchoices.com/adchoices