Download - S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing

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Under the Influence with Terry O'Reilly

Society & Culture

S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing

2022-01-08

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We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu.

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