Under the Influence with Terry O'Reilly
Society & Culture
S10E15 - Who Will Buy My Memories: Fan Club Marketing
2021-04-15
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This week, we dive into the world of Fan Clubs and how they're huge marketing tools for celebrities. We’ll track some of the earliest fan clubs then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung fro
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