Download - S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

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Under the Influence with Terry O'Reilly

Society & Culture

S9E15 - Takes a Licking and Keeps on Ticking: Advertising Torture Tests

2020-04-09

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This week, we explore the world of Torture Tests. Torture test commercials are one of the advertising industry’s most powerful techniques - because when a product can survive a dramatic test, it can convince a lot of people to buy the product. Unless, tha

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