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Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Society & Culture

S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

S3E12 - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

2014-03-23
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From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b

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