Download - S1E22 - LGBTQ Advertising: Chasing The Pink Dollar

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Under the Influence with Terry O'Reilly

Society & Culture

S1E22 - LGBTQ Advertising: Chasing The Pink Dollar

2012-06-02

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From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual,

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